That’s what stand apart versus other dental marketing agencies. “And I think this is more analytical according to the demographics of my area and according to what patients I want to attract to my practice. “Some companies will just boilerplate marketing across the board for everybody,” he says. It’s given him the ability to target his marketing campaigns across all demographics and patients he wants to attract.
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This software stood apart from what he’s used in the past, Dr McCune says. I know what’s happening with my marketing.” That’s what attracted me to this software as far as being able to… get a pretty quick snapshot. “It helps me put my dollars where they’re better spent. “It’s pretty intriguing to me, as a practice owner, to be able to pinpoint my marketing,” says Dr McCune. The DMD software has provided Dr McCune’s practice, Creekside Dental, a solution that allows him to personalize each marketing campaign. This reporting is designed to allow practices to make informed decisions about their dental marketing plan.ĪIM Dental Marketing 80 | DMD delivers vital statistics, including patient value (annual and lifetime), patient acquisition cost, return on investment by tactic (search engine optimization, pay-per-click, social media, direct mail, public relations, etc), the team’s batting average (the percentage of calls from new patients that convert into appointments), and more. The software’s tracking allows practices to quickly and easily identify their marketing results.
An all-in-one digital marketing solution that helps practices track and manage their marketing investments.